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Case Histories Cases
The following case histories are real examples of Pinnacle Reputation’s expertise in building positive reputations by super-promoting client-driven branded content. And when required, demote negative, unwanted content. Click on the headline to expand. 
 

The Dentist With the Bad Reviews

Problem
A well-established dentist in a major urban area had an excellent online reputation until a disgruntled customer complained online about a billing discrepancy. This complaint rose to the top of search rankings for the dentist’s name and resulted in slowed business.

Resolution
Pinnacle worked with the dentist to produce informative content about the dentist’s services, including articles about a proprietary dental health device that the dentist played an integral role in developing. Pinnacle then published these articles, which quickly rose to the top of the search results.

Results
The complaint has been removed from the first page of his search engine results. The dentist not only reports an increase in new business, but also boasts a renewed interest in his proprietary invention.

The All-American Manufacturer Battling False Accusations

Problem
A family-owned industrial machinery company based in the Midwest was dismayed to discover a forum post falsely alleging that they import parts from China. These allegations were near the top of the Google search results page for the company’s name. Unfortunately, in an industry where American-made craftsmanship is valued, such accusations could be severely damaging.

Resolution
Pinnacle Reputation coordinated with the company to create optimized micro-sites that were published and promoted in conjunction with the launch of an improved version of one of their signature products.

Results
Now the company’s first page is dominated with positive, informative content about their products and services. The allegations, once prominently featured on the front page, have been banished to the back pages of search engines.

The Gaffe that Wouldn’t Go Away

Problem
An emerging politician decided to end his career after a minor scandal involving insensitive remarks that were made public. Years later, he had successfully advanced in his new career, but could not shake the embarrassing scandal, information about which still surfaced at the top of search results when someone searched his name.

Resolution
Pinnacle Reputation worked with him to craft High Authority Value™ sites that depicted his success in his new occupation and provided useful information for his clients and others in his industry. Pinnacle then super-optimized these websites so they moved up the search rankings.

Results
The former politician has not only reported increased success in his professional life, but is also pleased to see a much-improved first page of Google and Bing results.

The Little Consultancy that Wanted to Make a Big Splash

Problem
A small consultancy with very specific product offerings had trouble generating buzz about its services. It had a slew of satisfied customers but couldn’t seem to get more than a trickle of new business.

Resolution
Pinnacle helped the consultancy produce high quality white papers and electronic marketing collateral, which Pinnacle then super-promoted on search engine results pages. Pinnacle also created High Authority Value™ pages with information about the consultancy and its services.

Results
With Pinnacle’s help, the consultancy has achieved a refined, targeted online brand image that has helped it gain a high level of growth in a short period of time and achieve a higher plateau of incoming new business.